Teethwhite Franchise Prospectus

The Concept

Teethwhite is emerging as the leading cosmetic teeth whitening company in the UK . We supply a range of products and services to the dental and beauty industries and direct to the public through our network of self employed mobile technicians.

We have plans to grow our brand through franchising in the UK and to the rest of the Europe and beyond. Franchisees will purchase a mobile laser teeth whitening system and will service the beauty industry by performing laser whitening treatments in venues such as beauty salons, health clubs and pharmacies and supplying products to these as well as dental surgeries.

We are offering a 5 year licence to operate a teeth whitening franchise.

The Market Potential

Increasingly people are exploring new ways to enhance their appearance and teeth whitening is now one of the most common and easiest ways to look years younger without resorting to drastic measures.

Traditionally teeth whitening procedures were performed by dentists but this has changed since teeth whitening products were classified as cosmetics in 2001.

The British Association of Cosmetic Dentistry reported that 26% of UK adults have had cosmetic dentistry with 31% of these undergoing a tooth whitening treatment. This means that 3.8 million people have had a tooth whitening treatment and industry analysts predict that the demand for teeth whitening procedures is set to grow by an amazing 40% year on year. The prospects are therefore excellent for those entering the industry.

History and background

Teethwhite began in May 2002 as a supplier of teeth whitening kits to the beauty industry and direct to the public.

It was evident from its first 6 months of trading that the beauty industry was not quite ready for teeth whitening so all efforts in the first 3 years were concentrated on Dentalwhite, a sister brand of Teethwhite. Dentalwhite is now a highly regarded, specialist whitening brand exclusively available to dentists.

Over the years Teethwhite's range of products and services has grown from home kits to offering laser teeth whitening services and a host of additional maintenance products.

In the last 3 years the public has embraced the teeth whitening revolution and efforts are once again concentrated on the beauty side. This demand has been driven by TV programmes like “10 years younger” and “Make Me Beautiful” and turnover in 2006 had risen by 400% on 2005.

Management Experience on Offer

Teethwhite is run by Lynne Walton, a corporate recovery specialist with 15 years experience. Lynne previously worked for Ernst & Young both in Glasgow and in Perth , Australia , KPMG and with the Bank of Scotland as an Associate Director of Corporate Banking. Lynne has experience of most industry sectors including textiles, farming, hospitality, entertainment, beauty, packaging and dairy. Lynne's love of the brand is clear to see and her drive and determination to develop it into a household name is unstoppable.

The franchise support team is headed by Lesley Inglis who has been with the company for 5 years.

Teethwhite employs the very best cosmetic dentists, sales and marketing experts and financial professionals to impart their knowledge and help you to establish and grow your Teethwhite business.

Strengths and Stability

Teethwhite trades from company owned 5,000 square feet premises in Greenock (20 minutes from Glasgow airport). The premises incorporate a purpose built training centre.

Teethwhite is a founder member of the National Association of Cosmetic Teeth Whiteners, a body set up to represent cosmetic teeth whitening industry.

Teethwhite has applied for membership of the British Franchise Association.

Teethwhite has developed strong links with eminent dentists and scientists through its association with Dentalwhite such as Professor Van Haywood who is widely regarded as the godfather of bleaching. Teethwhite is committed to continual research and development and to bringing our franchisees, technicians and their clients the very best teeth whitening products and protocols.

Tooth whitening products were legally classified as cosmetics in 2001 and therefore are more appropriate in the beauty industry than in the dental industry. Teethwhite has spent a considerable amount of time, effort and legal expense in establishing the correct way to perform teeth whitening treatments within the realms of the law using products that are have been tested and deemed safe by UK authorities.

The future support to franchisees and the benefits of joining the franchise

Teethwhite is a well established company committed to supporting franchisees. We see our business network growing through the development of our franchises both within the UK and overseas. Therefore we will only appoint franchisees who we believe will fit well within our business model. Teethwhite is a prestigious brand and we must protect the brand for the benefit of all of our business partners.

Franchisees will be supported on a daily basis by our National Franchise Support Team. We pride ourselves in strong relationships we develop with all our partners and the level of support we provide to franchisees and in spotting and dealing with issues early on before they become problems. We believe that working closely with franchisees is the key to successfully operating a franchise network. When you buy a Teethwhite franchise you will never be alone.

What the franchise consists of and what franchisees will get for their money

The franchise fee of £13,500 + VAT includes :-

•  Fully integrated mobile laser whitening system

•  Mobile treatment bed

•  Licence for 5 years

•  2 day training course

•  £3,000 (rrp) of stock

•  Stationery and uniforms

Franchisees will undergo a 2 day training course, delivered by a dentist, which will cover :-

•  Anatomy of the teeth and mouth

•  Types of candidates that will present for treatment

•  Contraindications

•  Performing the treatments

•  Sales Advertising and Marketing

•  Legal aspects of whitening

•  Protecting the Teethwhite brand

•  Managing your customers

•  Delivering presentations to your customers

The earnings opportunity available

Each laser whitening treatment costs £300 and a treatment pack costs £53 (£45 + VAT). Therefore you can generate earnings, after the cost of disposables but before the cost of the treatment venue, of £247 per treatment. Here are some examples:-

More detailed information will be supplied following the signing of a confidentiality agreement.

Evidence of satisfied customers

Teethwhite will supply details of 3 successful operators upon the signing of a confidentiality agreement.

To take your interest further please contact us on 0845 602 3281 or by email at lesleyinglis@teethwhite.co.uk.