Teethwhite Prospectus

The Concept

Teethwhite is emerging as the leading cosmetic teeth whitening company in the UK . We supply a range of products and services to the dental and beauty industries and direct to the public through our network of self employed mobile technicians.

We have plans to grow our brand throughout the UK and to the rest of Europe and beyond. Technicians will purchase a mobile laser teeth whitening system and will service the beauty industry by performing laser whitening treatments in venues such as beauty salons, health clubs and pharmacies.

The Market Potential

Increasingly people are exploring new ways to enhance their appearance and teeth whitening is now one of the most common and easiest ways to look years younger without resorting to drastic measures.

Traditionally teeth whitening procedures were performed by dentists but this has changed since teeth whitening products were classified as cosmetics in 2001.

The British Association of Cosmetic Dentistry reported that 26% of UK adults have had cosmetic dentistry with 31% of these undergoing a tooth whitening treatment. This means that 3.8 million people have had a tooth whitening treatment and industry analysts predict that the demand for teeth whitening procedures is set to grow by an amazing 40% year on year. The prospects are therefore excellent for those entering the industry.

History and background

Teethwhite began in May 2002 as a supplier of teeth whitening kits to the beauty industry and direct to the public.

It was evident from its first 6 months of trading that the beauty industry was not quite ready for teeth whitening so all efforts in the first 3 years were concentrated on Dentalwhite, a sister brand of Teethwhite. Dentalwhite is now a highly regarded, specialist whitening brand exclusively available to dentists.

Over the years Teethwhite's range of products and services has grown from home kits to offering laser teeth whitening services and a host of additional maintenance products.

In the last 3 years the public has embraced the teeth whitening revolution and efforts are once again concentrated on the beauty side. This demand has been driven by TV programmes like “10 years younger” and “Make Me Beautiful” and turnover in 2006 had risen by 400% on 2005.

Strengths and Stability

Teethwhite has developed strong links with eminent dentists and scientists through its association with Dentalwhite such as Professor Van Haywood who is widely regarded as the godfather of bleaching. Teethwhite is committed to continual research and development and to bringing our technicians and their clients the very best teeth whitening products and protocols.

Tooth whitening products were legally classified as cosmetics in 2001 and therefore are more appropriate in the beauty industry than in the dental industry. Teethwhite has spent a considerable amount of time, effort and legal expense in establishing the correct way to perform teeth whitening treatments within the realms of the law using products that have been tested and deemed safe by UK authorities.

The future support to technicians and the benefits of joining Teethwhite

Teethwhite is a well established company committed to supporting you. We see our business network growing through the development of our technicians both within the UK and overseas. Therefore we will only appoint technicians who we believe will fit well within our business model. Teethwhite is a prestigious brand and we must protect the brand for the benefit of all of our business partners.

We pride ourselves in strong relationships we develop with all our partners and the level of support we provide, and in spotting and dealing with issues early on before they become problems. We believe that working closely with you is the key to successfully operating a network. When you buy a Teethwhite package you will never be alone.

What the package consists of and what you will get for your money

The package includes :-

•  Fully integrated mobile laser whitening system

•  £1,250 (rrp) of stock

•  Stationery and uniforms

You will undergo a 2 day training course, delivered by a dentist, which will cover :-

•  Anatomy of the teeth and mouth

•  Types of candidates that will present for treatment

•  Contraindications

•  Performing the treatments

•  Sales Advertising and Marketing

•  Legal aspects of whitening

•  Protecting the Teethwhite brand

•  Managing your customers

•  Delivering presentations to your customers

More detailed information will be supplied following the signing of a confidentiality agreement.

To take your interest further please contact us on 01475 727273 or by email at info@teethwhite.co.uk.